THE ERASER 9OUA-LAB LE SPECTATEUR
Intention The sugar loaf was the traditional form in which refined sugar was produced and sold until the 19th century. In Morocco the sugar loaf is still traded until today because of his multiple value in Moroccan society. A conical shape, preservation and a strong resistance are qualities of the sugar loaf that made it last until today. Normally it is used as a traditional present that we offer in ceremonies like weddings or funerals. But within political contexts it can also represent a personal insult. We chose to work with this element for its paradoxal value between spirituality and popularity. We tried to establish a link between this trivial and spiritual space of representation. The pyramid may symbolize this link as its shape reaches from the earth to the sky. The Sugar Loaf as a cold, hard, sweet object - an object with diverse meaning - has traveled in the world of representation because of his graphical neutrality.
9OUA-LAB /////////// COLLECTIF PIXYLONE
Youness Atbane, Zouheir Atbane et Omar Sabrou. EXPOSITION « 100 pour 100 - cent artistes/cent œuvres », Espace d’art Société Générale Maroc, Casablanca mai - octobre 2013 Curator : Mohamed Rachdi 9oua-lab, 2013 / Installation Digital art : projection Mapping 3D, sound design Co-production : Ministere de la culture - Royaume du Maroc Société Général des banques Maroc
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